Go Wild is a major effort by the Wisconsin Department of Natural Resources to encourage people to get outdoors and enjoy all of the recreational opportunities made possible by the sound management of our natural resources.

Part of the initiative involves a transition to a new customer service licensing system and we are excited for its launch later this month. The system provides a number of advantages and secures your license and registration information online, making it accessible when and where you need it.

The transition to the new Go Wild system is progressing. We expect the migration to be complete in just a few weeks. It is important to note that licenses purchased last year are good through March 31, 2016.

During the transition to the new Go Wild system, customers who wish to purchase products such as fishing licenses or a snowmobile trail pass (good through March 31, 2016) must place their purchases at a DNR service center or call the customer service line at 1-888-WDNRINFo (1-888-936-7463). When the Go Wild system is activated, you will have full access to online purchasing and sales at more than 1,000 DNR license sales vendors statewide.