GLOCK, Inc. Honored by 19th Annual Communicator Awards
National awards recognize GLOCK marketing efforts in online videos
SMYRNA, Ga. (May 22, 2013) – Today GLOCK, Inc. announced its category wins from the 19th Annual Communicator Awards, which honor excellence in marketing and communications. Specifically, GLOCK won two Awards of Excellence for its “Wrong Diner” video and five Awards of Distinction for its “Wrong Girl” and “Wrong Convenience Store” videos.
“Wrong Diner” was launched online at the end of 2011; it previously won three Communicator Awards of Excellence in 2012, accumulating more than five million YouTube views to-date. “Wrong Girl”, “Wrong Convenience Store” and the latest release, “Wrong Guy”, launched online successively throughout 2013 starting at the Shooting, Hunting, Outdoor Tradeshow (“SHOT Show”) and have collectively achieved more than 2.5 million YouTube views.
“We are pleased that our marketing efforts are being recognized in the industry,” stated Josh Dorsey, GLOCK Vice President. “We’re also grateful to our partner, Rogin Entertainment, for collaborating with us on this very successful video campaign starring R. Lee Ermey (the ‘Gunny’).”
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
GLOCK, Inc. also recently won a 2013 Wildlife Industry, Leadership & Development (W.I.L.D.) Award from the Hunter Heritage Foundation. The GLOCK 21 Gen 4 won the category of ‘Best Firearm Product.’ The W.I.L.D. Awards spotlight the people, businesses and product innovations that have made a significant, positive impact toward promoting and preserving American outdoor traditions.