Explore La Crosse Awarded 2018 Wisconsin Tourism Trailblazer Award
Explore La Crosse was awarded a Wisconsin Tourism Trailblazer Award at the 2018 Wisconsin Fall Tourism Conference, November 8-9, 2018 in Stevens Point. Explore La Crosse received the award for Outstanding Marketing and Communications Initiative under $25,000.
The “Local Stuff” Campaign included 5 seasonal backpack giveaways from fall 2017 continuing until fall 2018. These backpacks and prizes included the local flavor of La Crosse County. Featuring predominantly unique local products (sold or made here) that engaged La Crosse County’s defined “Explorer” audiences and was themed based on the season and what was provided by member partners.
Project goals included the increase of email opt-ins, website visits, social opt-ins, and general notoriety of the La Crosse County brand.
The award is given annually by the Wisconsin Association of Convention and Visitors Bureaus (EscapeToWisconsin.com).